[Eloquent preachers] are praised because the common people admire them when they hear them tell stories and examples and play with words and allegories. But no one is judged eloquent on the article of justification, nor do people like to hear him or praise him. Take this as a sure sign that the common people sleep and cough when we preach the article of justification but prick up their ears at stories.
Martin Luther, Weimar Tischreden (St. Louis), 22, 640, No. 19